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Brand-DNA
Day 1 - Getting started with your Unforgettable Brand®
Introduction (4:47)
What is an Unforgettable Brand®? (7:48)
Logo Memory Challenge (7:31)
Start with WHY (11:12)
1,000 true fans (7:09)
Branding vs marketing: what's the difference? (9:05)
Why we should care about our brand (5:39)
Homework: Day 1 - Finding your dream client (6:57)
Day 2 - The Brand-DNA method: DISTINCTIVE
Introduction to the Brand-DNA method (3:11)
Becoming distinctive (3:48)
How to stand out in the chaos (6:43)
Simplify & Repeat (5:49)
Homework: Day 2 - Finding whitespace (6:46)
Day 3 - The Brand-DNA method: NATURE (human)
Introduction to human NATURE (4:36)
Appeal to your audience's emotions (4:50)
The STORIES method - become a storyteller (7:44)
12 emotions your brand can use (3:33)
Example - utilizing emotion to build a brand (13:05)
Homework: Day 3 - create your story (2:55)
Day 4- The Brand-DNA method: AUTHORITY
Introduction to AUTHORITY & AUTHENTICITY - building trust (7:44)
20 ways you can build credibility now (8:19)
Homework: Day 4 - Building authority (1:21)
Day 5 - The order of branding
Quick Recap (2:06)
Introduction: Seven biggest branding mistakes you need to avoid (10:19)
Step 1: Solidify your idea (4:18)
Step 2: Brand audit + brand strategy (5:52)
Step 3: Refine your offering (5:06)
Step 4: Design your brand (5:55)
Step 5: Launch your brand (9:36)
Building the right Unforgettable Branding Team (5:00)
Next Steps >> The Unforgettable Brand® Builder Toolkit (6:00)
BONUS
Your FREE invitation to our exclusive Facebook Group (1:30)
Example - utilizing emotion to build a brand
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